FOR IMMEDIATE RELEASE 

For Information, Contact:

Lisa Fields

Sr. Publicist, Corp. Communications

Activision, Inc.

(310) 255-2227

lfields@activision.com

Hold On True-Believers...

ACTIVISION'S SPIDER-MAN® MAKES ITS DEBUT ON SEGA DREAMCAST(tm) AND SWINGS INTO RETAIL STORES NATIONWIDE

Santa Monica, CA -- May 3, 2001 - He ensnares super-villains with the sling of a web and now Marvel's Spider-Man is coming to wield justice on Dreamcast with the North American launch of Activision, Inc's (Nasdaq: ATVI) Spider-Man. The game, which has shipped to retail stores, carries a suggested retail price of $39.99 and has been rated "E" ("Everyone" - content suitable for persons ages six and older - with Animated Violence) by the ESRB.

The first Dreamcast free-roaming, 3D action/adventure game based on the most recognized super hero of all time, Spider-Man challenges players to web-sling, wall-crawl, fight and use "Spider-Sense" to battle evil-doers. Gamers must utilize Spider-Man's super strength, web-shooters and superior wit to protect the innocent as they help solve a variety of puzzles and defeat super-villains.

"The enhanced graphics capabilities of Dreamcast will bring the comic book world of Spider-Man to life like never before," said Larry Goldberg, executive vice president, Activision Worldwide Studios. "From wall crawling and web-slinging to Spider-Man's danger-detecting 'Spider-Sense,' Dreamcast gamers will now be able to fully experience the myth and mystery of being this renowned super hero."

Spider-Man for Dreamcast features a fully-immersive, intriguing storyline that gamers can experience through 34 action-packed levels. From hair-raising police chases, all-out brawls with lizard men, stealth missions, gamers battle through familiar Spider-Man comic book locales including the Daily Bugle, Times Square and a New York bank.

Players will utilize all of the classic Spider-Man web defenses from trapping and yanking to impact webbing, as well as attacks like web dome and web spikes to battle enemies. In addition, players can swing from place-to-place, ambush enemies from above or below, crawl on buildings, ceilings, walls and use the always-handy "Spider-Sense" to detect danger from afar.

Spider-Man for Dreamcast was developed by Treyarch LLC to take full advantage of the platform's expanded video capabilities.

About Marvel

With a library of over 4,700 proprietary characters, Marvel Enterprises, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in five divisions: entertainment (Marvel Studios), licensing, toys (Toy Biz), comic book publishing and Internet/New Media. Marvel facilitates the creation of entertainment projects, including feature films, television, home video and the Internet, based on its characters and also licenses its characters for use in a wide range of consumer products and services including video and computer games, apparel, collectibles, snack foods and promotions. Marvel's characters and plot lines are created by its comic book division which continues to maintain a leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property. For additional information visit the Marvel Web site at http://www.marvel.com.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $572 million for the fiscal year ended March 31, 2000.

Activision maintains operations in the US, Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.

The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2000, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.

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